Endurance Performance Coaching Philosophy
Inform. Improve. Inspire.
At I3 Human Performance, our coaching team blends sport science, data-driven systems, and real-world endurance experience to help athletes train intelligently and perform at a high level, without sacrificing longevity or life balance.
Meet the Coaches at I3 Human Performance
Our endurance coaching team combines evidence-based training, sport science, real-world endurance experience, and long-term athlete development principles.
Performance Coach
Andrew serves as the performance lead at I3 Human Performance, bringing an evidence-based, systems-driven approach to coaching. He earned his B.S. in Health Sciences from Samford University, with a minor in Data Analytics, and his M.S. in Physiology of Exercise (Human Performance Track) from Ohio University. He is a Certified Strength and Conditioning Specialist (CSCS), applying current sport science principles to optimize performance, adaptation, and long-term athlete development.
A former state champion in cross country and the 1600 meters, Andrew combines competitive insight with advanced academic training in exercise physiology. His background in data analytics allows him to translate performance metrics into precise programming decisions, helping athletes train with clarity and measurable progression.
Andrew specializes in integrating strength and conditioning with endurance training through structured systems designed to reduce injury risk, improve durability, and support sustainable performance.
Andrew Cox
Kevin Cox
Ultra Endurance Coach
Kevin brings more than 15 years of endurance experience and 44 ultra-distance finishes to I3 Human Performance, including multiple 50-mile, 100K, and 100-mile races, multi-day stage events, and long-distance adventure efforts such as Rim to Rim to Rim in the Grand Canyon. He has logged countless miles on rugged mountain terrain, from the Smoky Mountains to Frozen Head State Park, home of the legendary Barkley Marathons, developing the durability, discipline, and resilience required for high-level ultra performance.
As a full-time professional, husband, and father, Kevin understands firsthand the challenge of training at a high level while balancing work and family life. He is especially passionate about helping driven professionals pursue ambitious endurance goals without sacrificing the responsibilities that matter most.
Kevin focuses on building durable athletes through intelligent progression, practical scheduling, disciplined fueling, and mental resilience, helping athletes navigate the demands of long course performance in both sport and life.
Our Approach
Inform. Improve. Inspire.
At I3 Human Performance, coaching begins with clarity. We believe athletes perform best when they understand the purpose behind their training, not just the workout itself.
Inform.
Every athlete starts with assessment and analysis. We consider training history, performance data, current fitness level, recovery patterns, and real-life demands. Grounded in exercise physiology and strength & conditioning principles, our programming begins with informed decision-making.
Improve.
Progress is built through structured, purposeful training. Whether focused on endurance development, strength progression, or an integrated performance plan, our systems are designed to create measurable, sustainable improvement over time.
Inspire.
High performance requires more than physical preparation. It demands discipline, resilience, and alignment with long-term goals. We help athletes build sustainable habits and intelligent systems that support success, in training, competition, and life.
Our mission is to develop durable athletes through informed programming, measurable progress, and disciplined execution. Learn more about our coaching services.
Who We Coach
Competitive runners pursuing long-term athletic development through structured endurance coaching
High school and collegiate endurance athletes
Professionals balancing training, work, and life responsibilities
Athletes integrating strength training and endurance performance
Data-driven athletes seeking sustainable performance gains
I3 Human Performance provides individualized endurance coaching, running coaching, strength and conditioning, and performance programming for athletes committed to long-term development. We work with runners, endurance athletes, and professionals seeking a structured, evidence-based approach to improving performance.